Tuesday, June 4, 2013

Social Media : The New friend of Public Relations

Barely a week after discussing  with a friend , Michael Owora on the challenges I was having with regular blogging, he sent me an email notifying me that I was to make a presentation on the role of social media in fostering  Public Relation. 

Basically, my role was to define what PR 2.0 was, its impact on our profession and how one could use it to enhance the organisation’s communications strategy.

You can follow the presentation below.


Well, despite the negative comments that have been mentioned in various boardrooms about social media, I firmly believe that Social Media is a friend to PR. All you need to do is to figure out how you can leverage on this platform

All said and done, I picked a few examples of success stories(both local & international) on the brands that have leveraged on social media

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