Barely a week after discussing with a friend , Michael Owora on
the challenges I was having with regular blogging, he sent me an email
notifying me that I was to make a presentation on the role of social media in
fostering Public Relation.
Basically, my role was to define what PR 2.0 was, its impact on our
profession and how one could use it to enhance the organisation’s
communications strategy.
You can follow the presentation below.
Well, despite the negative comments that have been mentioned in
various boardrooms about social media, I firmly believe that Social Media is a
friend to PR. All you need to do is to figure out how you can leverage on this
platform
All said and
done, I picked a few examples of success stories(both local &
international) on the brands that have leveraged on social media
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