The Public Relations Society of Kenya AGM was held two week ago here in Nairobi. While the numbers of the practitioners had increased compared to previous years, the practitioners themselves did not turn up in large numbers for this special annual meeting. Well, I understand many of them had evening events bearing in mind that the event was held on a convenient day for cocktails here in Kenya.
For those who did not attend, this meeting was a tipping point for the PR profession in Kenya, after years of struggle; we finally amended our constitution and institutionalized the profession. Wait …. From now on it will not just be about popping into any institution that offer courses in PR and stepping out as a PR guru but it will be about undergoing a standardized practice based process to become a certified PR practitioner. With those amends, the door was shut for all those quacks who thought PR was about knowing a few influential friends and being close to the media.
It will now take you a minimum of ten years of continuous practice to reach the echelons of the PR profession in Kenya. One is expected to attend PRSK certified trainings and workshops, maintain your registration status all through while supporting the society’s activities .One must also submit relevant industry papers for review by a certified PRSK examiners body that will be constituted in the course of the year.
At least for me, the Chairlady was candid enough to tell me that blogs, webzines and online submissions will also be recognized. The mention of breakfast forums with industry stakeholder also raised my hopes of becoming a fellow in a decade’s time. Am confident because the thought of hot coffee and tea while discussing a profession am passionate about makes the certification process reasonable.
Well, below is the breakdown of what it will take to become a successful PR practitioner in Kenya.