Friday, March 2, 2012

What does the future hold for PR Agencies?

Though I'm no fortune teller, it's easy to see that the times in PR are really changing. Not only are things changing for consumers and companies online, things are changing for the PR professionals who work in the PR agencies.
With things like social media, two-way communication, and the mass amount of available information at our fingertips, consumers are more informed than ever, and companies are more strapped than ever to get their attention.

Social media, for example, makes it easy to forgo the use of the public relations firm to conduct your own PR. Without the need for that middle man anymore, what reason is there to utilize the public relations firm? As we discussed with my die hard PR friends from agencies the other day, they reminded me that that while things can be done without a PR firm, you still need the expertise, advice, and overall knowledge that a PR firm may have. More importantly, that firm may have more connections with media and have stronger strings to pull in order to get your company noticed.

But then again, If companies can do their own PR, can publish their own information, and create their own relations with the public, why would there even be a need for the media anymore? Don’t answer; I have the answer….. people still listen to and care about the media. Having media tell me about your company, especially a media source I trust, will carry more weight than simply reading it on your website. Much like PR for a company, media is a credible and trustworthy source of information.

In the past, you had to pay or pray that your story was picked up. Traditional advertising doesn't work as well anymore apart from Billboards-(There where the even before Christ;(remember writings on the wall at St Peters Square???) And why companies continue to spend millions on something that doesn't need more investment than a few thousand shillings is beyond me. But I digress.

With so many options available for companies to speak to their consumers, companies decide to take the route that people ignore most, that is the most invasive, and that interrupts their customer's daily lives. This negative result of advertising is another reason why companies should continue to invest their time in PR. To garner the best results through PR efforts, experts should be consulted.

"Why not just conduct my own PR?" a client would ask? Though I do encourage you to take stock in how your PR is done and to really interact with your audience, I know that there are many ways you can mess things up. This isn't to say that I don't trust clients; it's not that at all. I simply want them to get the most from your time and resources, and utilizing the knowledge that someone else has already spent their careers acquiring is the best move to make. There are plenty of things that you can maintain on your own after you get the advice and guidance you need, like maintaining your social media accounts, implementing your brand throughout your company, and having better media relations.

For my colleagues from the PR firms, you need to adapt and change with the changing environment. Because companies can do things on their own, you must sell your expertise in areas that need it. For example, many companies decide it's best to not implement tactics tied to strategies. Be the consultant they need on board. Additionally, learn about the new tools, get to know them, and use them. More importantly, position yourself as an authority in those areas. Write about them on your website, create a blog, and make use of social media. And, if you preach to companies to use them, be sure to use them yourself.

This change isn't something that happened overnight. It can feel that way, but the Internet has long been paving the road to this transition we're seeing now. Consumers don't want to be advertised to, and companies are capable of being more personable, so it was semi-inevitable that this change is taking place.
After all many never thought typewriters will pave way for computers; traditional media will have to pave way for Social media.


Anonymous said...

Ιt's a pity you don't haѵe a donate button!
I'd certainly donate to this superb blog! I guess for now i'll settle for
bookmагking and adding yοur RSS feed to mу Google account.
I look fοrward to frеѕh updates and will talk about this website ωith my Faceboοk grouр.

Chat sοon!
Also visit my web page glasses online

Anonymous said...

Hi, i belieνе that i noticеԁ you vіsited mу site so i got here to go baсk the desire?
.I'm trying to in finding things to improve my website!I assume its good enough to make use of a few of your concepts!!
my web site - Krzysztof Balicki

Anonymous said...

Your means οf explаining the whole thing in thiѕ рiеce οf
writing is really nіce, eѵеrу one be able tο eаsily be aware of іt, Thanks
a lot.
Also visit my webpage : na tej stronie

Anonymous said...

Gгеаte article. Keер pοstіng such kіnd оf information on your page.
Im really impressed by it.
Heу therе, You have pегfоrmed а grеat
ϳob. I'll certainly digg it and personally recommend to my friends. I'm cοnfident they'll be benefited from this web site.

Here is my website:

Anonymous said...

Неy there juѕt wanted to giѵe уοu a quick headѕ up.
The words in your artіcle sеem to be runnіng off the screen in Opera.

I'm not sure if this is a formatting issue or something to do with internet browser compatibility but I thought I'ԁ ρost to let уou knоω.

Thе layοut looκ great though!
Hoρе you get the problem solѵеd ѕoon.


Μy wеblog: currency exchange ebooks

Anonymous said...

Hi! I simply want to offer you a huge thumbs up for the excellent info you have here on this post. I will be returning to your website for more soon.

[url=]online casinos[/url]

Anonymous said...

Howdy! I simply want to give you a big thumbs up for the excellent info you have got here on this post. I will be coming back to your website for more soon.

[url=]seo service[/url]

Anonymous said...

cheat black ops 2 - Cheats BlackOps 2


cheats black ops 2 / Blackops2 cheats


hacker black ops 2 _ cheat blackops 2 zombie 2


cheatsblackops 2 , CheatBlackOps 2 , cheater-black-ops-2


Cheat pour Black Ops 2

new cod: mw3 aimbot - triche black ops 2


Blackops2 cheats / mw3 cheats


cheats black ops2 _ cod 9 cheats aimbot,2

speed black ops 2 , cheats blackops 2 ps3, , hack black ops 2

Black Ops 2 Cheat level hack bo2 - loby cheat


Blackops2 hacker black ops 2 / video games_


free aimbot games' black ops2 _ cheatin blackops_2

cheats for call of duty black 2 , cheats blackops 2 ps3, , hack black ops 2

[url=]aimbot black ops 2[/url]

Anonymous said...

May I just say what a comfort to discover a person that truly understands what they are discussing on the net. You definitely know how to bring an issue to light and make it important. More and more people ought to check this out and understand this side of your story. I was surprised you are not more popular because you certainly have the gift.

[url=]hosting mexico[/url]

[url=]hosting en mexico[/url]

[url=]web hosting en mexico[/url]

Anonymous said...

They are the ideal implies to communicate with our close to and dear ones. Most recent mobile phones are small costly as they are equipped with substantial number of characteristics. Mobile telephone makers offer you many attractive bargains on latest mobile phones with mobile networks so that the purchasers could pick their preferred phones devoid of bothering a great deal about the rates. Get in touch with offers of mobile deliver you - delivers, gifts and flexibility with your contract mobiles.

[url=]best mobile phones[/url]. No doubts, mobile phones have changed our way of communication as now persons can get connected to everyone at anytime in any component of the world. If you are generating up your thoughts to obtain any most current handset, the greatest idea is to avail them via mobile telephone bargains.

Mobile phones have grow to be part of our day to day lives. In the mobile sector, a technological revolution has taken location in the last five years which has brought a quantity of high-end most current mobile phones in to the markets which offer deals with numerous revolutionary characteristics.

In the market there are so quite a few deals and delivers with mobile phones and purchasers so you can decide on your offers according to need. You can contract mobile phone on on-line mobile shops and can compare contract telephone bargains of handsets with various networks that provide you greatest deals, no cost gifts and provides at cheap rate with saving your time.

All the above bargains are readily available. Flooded with quantity of capabilities and most current applications, these mobile phones are gaining adequate popularity amongst the individuals of all age groups. Some of the best mobile bargains in this category present you with highly-priced totally free gifts, which is just awesome.

Anonymous said...

You're so awesome! I don't think I've read something like this before. So great to find somebody with a few unique thoughts on this topic. Seriously.. thanks for starting this up. This web site is one thing that is needed on the internet, someone with a little originality!

[url=]online pokies real money[/url]

Anonymous said...

The soldiers, many of whom have not steps in the
starting time of your Blogging calling, this Conjugated with practice volition lead you to Success.

Feel free to visit my website - click here

Anonymous said...

This mild to moderate pain occurs occasionally and is felt in the right side of abdominal area for a few seconds. The kind of heroism, woman look for is not the kind that you see in the movies, rather it is about how you respect and care for others and how selfless you are.

Anonymous said...

As you now know how important ovulation is for conceiving a baby, you must know the signs that occur while ovulation takes place in your body.
The best tool to determine that is your standard pregnancy test which measures rising hormones that occur after (and if) you have conceived.

Anonymous said...

Its likе yоu гeaԁ my minԁ! You seem to κnow so muсh
about this, likе you wrote the bоok in it or something.
I think that you can ԁo with a fеw pics to drive the message hоme a little bit, but otheг than that, this is excellent blog.
A fantastic reаd. І will certainlу be bacκ.

My webpagе iron man 3 mega