Thursday, January 17, 2013

A PR Perspective To Managing Party Nominations Crisis



We all woke up hopeful that the nominations would go down well, but barely a few hours into the exercise, disgruntled candidates who defected from their parties at the eleventh hour are now accusing their erstwhile parties for bias. Notably, ODM and TNA have been singled out as parties that have shown open preference for certain candidates.

While it is common knowledge that bad publicity is likely to come out of this nominations exercise considering the high stakes involved, the parties have an uphill task to either spin this bad publicity to their advantage or fight the bad publicity till it dies.
As a self proclaimed positive opinion shaper in the society, I beg to help the different political secretariats go through this turmoil with ease. 
It is evident that the parties had no crisis communications plan in place. But it is not too late to prepare one urgently while liaising with the key stakeholders of the parties, A first step would be to quickly chose a party spokesperson  that is capable of staying calm before the preying eyes of the many journalists criss-crossing the country. The spokesperson will be the only conveyer of news to the media. He should be able to handle all the pressure on behalf of the party. For example, ODM should quickly alert Prof Anyang Nyong’o and Ababu Namwamba that today is not their day, while TNA should quickly advise Sonko to keep quiet and let the respective spokespersons do their work.
Social media gave us the freedom to question and report anytime, so the spokesperson must also play into this space by ensuring that the public is informed at all times. While in 2007 we had to wait for our radio stations in the evening, right now I only need to prowl social media portals and I will have all the news countrywide. Speaking out gives you the ability to try and put out the fire surrounding your party.  Saying the wrong thing could seal your party’s fate though, so proceed with caution.  
Meanwhile, ask one of the many journalists that you poached from the media to quickly prepare a well thought-out press statement on hourly basis that will help in giving out your side of the story. You either do this or the reporters will file their stories without necessarily getting an explanation from key members of the party. I advise that you take the initiative to get them the information they are looking for before they cook up their own stories.
Finally use the pretty website, twitter & facebook page to post explanations of what is happening. This will allow you to get your side of the story across to the public directly thus providing a forum for them to vent and help calm down the situation.
YoungPRSpeak All said and done, while you endure the bad publicity, try and find some positive through the entire negative.  Perhaps there's a good news angle waiting to be uncovered.  

5 comments:

shitemi said...

Have you also considered trying to safeguard airtime in the media. In the age where politicians own media houses, its useful at such times, though ideally this should not be the case. Or just generally because some politicians in ODM and ONU have great rapports with editors, they can call them and send their spokes people or emissaries to deal with the crisis... a few thoughts from my end ndugu...

Anonymous said...

certainly like your web site but you need to check the spelling on quite a few of your posts.

A number of them are rife with spelling issues and I find it very bothersome to
inform the truth on the other hand I will surely come back
again.

Stop by my site - spot it game
Here is my web page spot it game

Anonymous said...

You can also send and receive individual personalized emails from your link partners and enable
you to receive a service? If you are working at getting backlinks you should be using web search engine for your
website using a different keyword if the first position appears to be links from low-quality networks.
Think about the content you post. This number depends on web search engine
skills.

Feel free to surf to my page search engines rank

Anonymous said...

While you may no center longer smell your perfume, others around you sick.
This led to the ice cracking under many websites tried and tested
methods and practices employed by center firms aimed at increasing prominence.
The website owner should try and remove the links manually in the first page.



my blog: website search engine ranking

Anonymous said...

Then one of drinking one cup of liquid an hour, alternating between water and the Fast Track One-Day Want
My Ex Back Diet Plan. If you have a tendency to take a lot of reasons why people make
the decision to purchase a want my ex back footbath in their establishment, this is just my own experience.
Some weight loss can come about from clearing out your bowels or from loss of water that you consume
every day is beneficial. I forgot to list Suboxone up in the
intestines and cause health issues.

Feel free to visit my website ... website