Wednesday, June 27, 2012
Strategy and tactic; which is which in PR?
Walk into any boardroom where PR practitioners are meeting and the conversations you are likely to encounter will be revolving about strategies and tactics. 'Strategies' and 'tactics' are terms that are often used interchangeably, but they are two very different things. One is the way in which a competitive advantage is (attempted to be) gained, and the other is the competitive advantage. That makes the two things related in the sense that they are both part of the public relations planning process. A strategy is what will set your company apart or help your company or client to reach a goal and objective. For each strategy, there are tactics needed to accomplish that strategy. According to Merrium Webster Dictionary,