Sunday, September 26, 2010

A month I’ll never forget

There has been more change in the last 30 days of my life than most people experience in five years. Since I haven’t updated this blog in ages, I want to use it as an outlet to recap this whirlwind of a month.

Moved from Agency to Corporate – The days of cracking briefs from different clients with exaggerated time lines came to a sudden end in August.I wont say that am done with deadlines but right now am fighting deadlines of more than just the agency but also internally with my team. It’s an exciting opportunity with a very prestigious company. I am really grateful for all my previous opportunities – the positions I’ve held and the people I’ve met – as they have led me to this point.One thing I have learnt is that in corporate PR you can really sink your teeth into your industry and get to know your subject

There isn't a heck of a lot of difference when it comes to skills, because the basic tools in our business are pretty standard, Crisis communication, for example, has certain guidelines whether you are dealing with an intermittent network server or a misquoted press story. They are handled from basically the same PR perspective.

Both sides of the business do require the same set of basic skills,although differences in culture has made me to device different approaches to practicing public relations in my new job

There’s my life in a nutshell. I can’t wait to see where the road continues to lead me.


yvonne said...

Hahaaa we miss the usual PR stories..Come back please

Obadia said...

G4S has done it again....Whats the way forward for the PR company that handles this?

Paul Barasa said...

@ Obadia sorry for taking too long to respond to your question.The answer to G4S woes is internal communication.
As much as you might what the external public's to believe in your brand,it is necessary that you first ensure that your staff believe in the brand,motivated and ready to be the brand ambassadors.

Paul Barasa

Joseph the worker said...

@ aka Spin wiz....So what's the latest....We need to do a recap ASAP...Check your mail...