I gathered four friends( Media planner, two Journalists, a Banker and I )yesterday evening to discuss the PR industry trends and we concluded that the following salient points are going to shape near future of communication, marketing and PR trends before 2015.
* Social networks (facebook, twitter) are going to be used for accelerating the spread of "trusted" news and info. For instance, after the Safaricom twenty billion result would have reached thousands even before the one o’clock news had it been shared immediately after the press conference?
* Communication is going to be democratized as an organizational function both within and outside the organization .It will no longer be the role of the PR and marketing departments to communicate; everyone MUST be your brand ambassador.
* We are also predicting a drastic growth of mobile channels and services as the dominant e-commerce platform and sales driver, respectively. For instance instead of having billboards in Embu town because you are launching a certain product in that region, you can approach one of the mobile companies and pay them to send a broadcast text to people in that region only...
* The realignment of media relations wherein individuals, versus organizations, will have the ability to create a viral story ....An OpEd by a writer in the Daily Nation will lead to viral discussions to get the consumer oriented solution ....Media will only set the agenda but not necessarily sway our opinions. (email@example.com is already doing this)