It will amount to self-destructing
if I don’t blog about this... Anyway, last week on Friday, 5th
November 2014, Redhouse Group scored again!!! MediaEdge Public Relations, one
of the country’s youngest PR agencies, scooped the PR Excellence Award for
Sponsorship Campaign of the Year. Dubbed
‘Fashion Goes to Golf’ the winning entry was put together by a team of three brilliant
and perky ladies that I have enjoyed working with on this account under the
tutelage of one Maureen Sande. Suzanne, Emily and Yvonne rummaged through our
previous reports to put together an entry that was characterized by deep
understanding of the role of research in communication and well documented
evidence showcasing what the team had done to get golf out of its shell and
showcase Barclays Kenya Open as an event worth attending for both golf
enthusiasts and fashionistas.
To get little bit technical for
fellow practitioners, this year’s Barclays Kenya Open PR campaign went beyond
the traditional sports media relations and golfer interaction to create
engagement with Media Owners, lifestyle and entertainment media (and the
audience that they bring) as well as community through integrating messaging on
Barclays’ flagship CSR program.
In a nutshell, the MediaEdge PR
team basically brought a fresh twist to the 2014 Barclays Kenya Open Golf
tourney, which has always been perceived – and covered – purely as a sporting
event profiling it as lifestyle event with a tinge of human interest too. Remember the light up Kenya campaign launched
by Barclay’s a few months ago? Well, all the funds raised during the tourney
will go towards lighting up the country with solar lamps.
The annual Public Relations
Society of Kenya (PRSK) Awards for Excellence fetes PR agencies and corporate organizations
for exemplary campaigns executed in each year.
The Sponsorship Campaign of the Year category considers campaigns that
leveraged brand sponsorship assets to demonstrably support business objectives
and community engagement.
Once more… here’s to celebrating the
award winning practitioners!
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