As
the budget was being read yesterday, I also decided to review the various
activities that our PR clients had engaged in since the beginning of the year.
You all remember that corporates especially Public Relations and Marketing arm
lost the whole of Q1 2013 because everyone was on a ‘wait and see” mode as the
country warmed up to the general elections. Due the post- election violence
that we had experienced as a country in 2007, no one was willing to take the
risk and invest in their brand campaign before the elections.
Despite
the fact that we went ahead and elected Kenya’s 4th president UhuruKenyatta peacefully, the exercise was marred with concerns from one of the
presidential candidates and thus the process of going through the supreme court
for their ruling seized the better part of Q2 with many organizations watching
from a distance as the political elite transformed our supreme court into a
legalese class for the common mwananchi.
 |
| Kenya Sevens Rugby in action |
I’m
sure you are still wondering what I’m blogging about. Well, I am just trying to
justify why I think 80% of the companies in Kenya are yet to fully utilize
their PR budgets for the first five months of this year.
In
order to help you meet your PR KPIs for the year, below are a few publicity
opportunities you can snap to get your brand visibility.
Our Sevens Rugby team left the country one
week ago to participate in the Rugby 7s World Cup that will be held on the last
three days of this month. If its previous performance is anything to go by, the
team is likely perform well and by the time it gets back, the whole country
will be talking about our rugby prowess. So get your company ready and prepare
yourselves to be at the airport to receive the team when it comes back. While
at it, ask your CEO to announce the sponsorship of the junior rugby team. You better do this now because Unilever has already flexed its muscle.
 |
| Ingwe Fans during the recent derby . |
If
you have been following the international soccer scene, I’m sure you already
know that all the major leagues across the globe ended and thus the only
conversations we are having is about the transfer window and the World Cup qualifies which are not
very exciting apart from a few matches in South America and Europe. Well, worry
not; the Confederation Cup will be kicking off this Sunday .This tourney will
be pitting continental champions against each other. The African flag bearer
will be the Super Eagles from populous Nigeria. Many Kenyans will be following
this tournament not because of Nigeria alone but also the Samba Boys from the
football nation- Brazil. So with your pending budget get your key clients and
media and take them to K1 for the soccer moment. Trust you me, you will find
your brand on the social pages and fast rising entertainment blogs.
Lastly,
still on matters football, our local league will be returning to action next
month, I know Tusker is the key sponsors while Zuku and MultiChoice have been wresting about AFC Leopards. Don’t get your brand into these battles; just plan
your activities around the stadiums that will be hosting the matches especially
where Kogallo and Ingwe are involved the numbers will be huge because even the
remote control fans have to come to the stadium to watch their favourite teams.
The activities that can quickly be organized around the stadium is approaching
the bar and restaurants around the stadiums for a partnership. In Nairobi you
have Kuche Kuche and Poolside beyond the city, Mombasa, Nakuru, Kisii and
Mumias are perfect brand visibility grounds.
Now,
go ahead and propose this to your clients and bosses but be sure to invest your
budget where the brand will reap.
1 comment:
nice thoughts
Post a Comment